April 26, 2008

Welcome to Form Follows Function

Welcome to the first post of Form Follows Function. I started this blog to discuss the integration of marketing and design. So, what does that mean?

A great design is fine, but if it doesn’t do what it’s supposed to do, then it’s essentially worthless. A print ad can win design awards, but if it doesn’t sell the company’s products, then it’s a worthless ad. Actually, it's less than worthless; the client paid for an effective ad.

There are plenty of blogs focusing on various aspects of graphic design – techniques, web design, typography, etc. However, I haven't seen a blog that focuses on both graphic design and marketing (that doesn’t mean there aren’t any, but I’ve yet to find one).

So, we’ll talk about marketing issues as they apply to graphic design. We’ll talk about how designers can think like marketers. We’ll discuss what clients want, or should want. We’ll probably also touch on ways that graphic designers can better market themselves.

At least that’s the plan. We’ll see how it goes. I look forward to your comments.

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