December 19, 2008

Strategic Design

Smashing Magazine recently posted an article called "Strategic Design: 6 Steps For Building Successful Websites." There are a number of good point regarding developing websites that are effective. Most of these points can also be applied to developing other marketing materials, such as brochures, catalogs, print advertising, etc.

The key message is that designing effective pieces is more than just designing something that looks cool. You have to know your audience, be consistent with your brand image (you do have a brand image, don't you?), and have set a goal for the piece.

1 comment:

Anonymous said...

For any Australian readers, there is a good strategic design agency in Sydney called Percept you can find out about them at